Lead Detail Page
The Lead Detail page gives you a complete picture of a single captured lead, including their contact information, every form response they submitted, verification status, delivery logs, and compliance data.
Opening a Lead
From the Leads table (or from a funnel's leads section), click on a lead name to open its detail page.
Page Layout
The page is split into two columns on desktop and stacks vertically on mobile.
Header
At the top of the page you will see:
- The lead's display name (derived from their form responses or a fallback like "Lead #109")
- A status badge showing Captured, Delivered, Failed, or Disqualified
- A subtitle with the lead number and the funnel that captured it
- A Delete button in the top-right corner
Left Column
The left column contains the primary data sections:
- Contact Information - First name, last name, email (with verification status), and phone (with verification status).
- Form Responses - Every field the lead submitted, displayed with its label and value. This includes text inputs, dropdown selections, radio choices, and any other field types in your funnel.
- Technical Details - The landing page URL where the lead was captured, their IP address, browser user agent, and geographic location (if available).
- Webhook Deliveries - An expandable list of every webhook delivery attempt. Each entry shows the delivery status (Success or Failed), timestamp, and expandable request/response payloads for debugging. A Resend button is available for failed deliveries.
Right Sidebar
The right sidebar shows supplementary information:
- Timestamps - When the lead was captured, formatted as a full date and time.
- Contact Score - A phone activity score from 0 to 100 that helps you prioritize leads. High scores (70 to 100) indicate frequent phone usage. Moderate scores (31 to 69) suggest sporadic usage. Low scores (0 to 30) may indicate a disconnected or inactive number. This section also displays phone intelligence data such as line type (Mobile, Landline, VoIP), carrier, and country.
- Verification - Whether the phone was verified via OTP and whether the email passed verification.
- Compliance - TCPA consent capture status and a link to the TrustedForm certificate, if available.
- Identifiers - The lead's unique ID (UUID), sequential lead number, and a link to the funnel that captured it.
Understanding Lead Status
| Status | Meaning |
|---|---|
| Captured | The lead has been saved and is awaiting delivery to your integrations. |
| Delivered | The lead was successfully sent to all configured webhooks and integrations. |
| Failed | Delivery was attempted but one or more integrations returned an error. |
| Disqualified | The lead was intentionally not delivered because it was routed to a disqualification step. |
Deleting a Lead
Click the Delete button in the header to permanently remove this lead. A confirmation modal will appear before the deletion is finalized. This action cannot be undone.
Good to Know
- The Contact Score section may appear blurred if phone validation is not enabled on the funnel or if you are on a trial plan. Enable phone validation in your funnel settings to see real scores.
- Webhook delivery logs are invaluable for troubleshooting integration issues. Expand the request and response payloads to see exactly what was sent and received.
- Partial leads that were later completed will show both the partial capture timestamp and the completion timestamp.
- The lead's display name is computed automatically at capture time based on available name fields in your form.