Jornaya LeadID

Jornaya LeadID (now part of ActiveProspect) provides TCPA compliance tokens by independently tracking consumer behavior on your lead forms. When a visitor fills out your funnel, the Jornaya SDK silently generates a unique LeadID token that serves as third-party evidence of consumer interaction and consent. This token can be verified by lead buyers to confirm the lead was generated through a legitimate, interactive form experience.

How It Works

1. A visitor loads your funnel page or embedded form.
2. The Jornaya SDK loads in the background using your Campaign Key.
3. The SDK monitors user behavior (mouse movements, keystrokes, time on page).
4. When the visitor submits the form, a unique LeadID token is captured.
5. The token is stored with the lead record.
6. The token is included in all webhook and integration payloads.

The visitor does not see or interact with Jornaya directly. It works silently in the background, just like TrustedForm.

Prerequisites

You need a Campaign Key from your Jornaya/ActiveProspect account. This key identifies your campaign and is used to load the correct SDK script.

• If you already have an ActiveProspect account (e.g., for TrustedForm), contact them to add Jornaya LeadID to your account.
• If you're new to ActiveProspect, visit activeprospect.com to request access.

Enabling Jornaya LeadID

1. Open your funnel in the builder.
2. Go to the Settings tab.
3. Find the Jornaya LeadID section in the Compliance area.
4. Toggle Enable Jornaya LeadID on.
5. Enter your Campaign Key (required).
6. Optionally customize the Token Field Name (the webhook field name used when sending the token to your integrations). The default is leadid_token.
7. Save your funnel.

Token Field Name

The token field name determines how the Jornaya LeadID token appears in your webhook payloads. The default (leadid_token) follows the standard convention, but you can change it to match what your CRM or lead buyer expects.

For example, if your lead buyer expects the field jornaya_token, update the field name accordingly. This setting applies to all integrations on the funnel (webhooks, Zapier, LeadProsper, LeadByte).

You can also override the field name globally in your Delivery tab under System Field Names.

Webhook Payload

When Jornaya is enabled and a token is captured, every lead's webhook payload includes the token:

{
  "lead_id": "abc-123",
  "email": "user@example.com",
  "phone": "+15551234567",
  "leadid_token": "a1b2c3d4-e5f6-7890-abcd-ef1234567890"
}

If you customized the field name to jornaya_token:

{
  "lead_id": "abc-123",
  "email": "user@example.com",
  "jornaya_token": "a1b2c3d4-e5f6-7890-abcd-ef1234567890"
}

Viewing LeadID Tokens

The Jornaya LeadID token is visible on the lead detail page in your dashboard, in the Compliance section alongside TrustedForm certificates and consent records.

Where Jornaya Works

Both rendering systems load the Jornaya script automatically when the feature is enabled and a Campaign Key is provided. No additional code or setup is required on your end.

Using Jornaya with TrustedForm

Jornaya and TrustedForm are complementary compliance tools, both owned by ActiveProspect:

• TrustedForm captures a certificate URL — proof of what the consumer saw on the page.
• Jornaya LeadID captures a behavioral token — proof of what the consumer did (interactions, time on page).

Many lead buyers require both. You can enable both on the same funnel — they load in parallel with no added page load time or submission delay. Each has its own field name in webhook payloads, so downstream systems receive both independently.

Partial Lead Support

If you have Partial Lead Capture enabled, the Jornaya token is also captured for partial leads (abandoned forms). When a partial lead later completes the form, the token is preserved on the final lead record.

Pro Tips

• Jornaya is widely used in insurance, mortgage, and other regulated lead verticals. If your lead buyers ask for "LeadID" or "Jornaya tokens," this is the feature they need.
• Combine Jornaya with TrustedForm and Consent Blocks for comprehensive TCPA compliance: consent blocks capture what the lead agreed to, TrustedForm provides visual proof, and Jornaya verifies behavioral interaction.
• The token is included in all integrations (webhooks, Zapier, LeadProsper, LeadByte), so downstream systems always have access.
• If a lead is missing a Jornaya token, check that your Campaign Key is correct and that the visitor's browser didn't block the Jornaya script (ad blockers can sometimes interfere).
• Unlike TrustedForm, Jornaya requires a Campaign Key from your ActiveProspect account. Make sure to enter it in the settings before going live.